Experience and Persuasion*

  • Course Code: ID5212-18
  • ECTS: 3
  • Language: English

Persuasion is a form of interaction that aims at changing the way people think or behave. This course will deal with issues like: designing for behavioural change, mechanisms and conditions for persuasion, play and games as motivators, ethics of persuasive design, persuasion focusing on specific target behaviours versus design for providing opportunities for behavioural change, the role of experiences in driving people’s behaviour and persuasion in public environments.


* To make this course count as a medisign elective, the assignment should have a medical focus!

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