Experiencing Persuasive Environments

  • Course Code: ID5212
  • ECTS: 3
  • Language: English

Persuasion is a form of interaction that aims at changing the way people think or behave. Inspired by Fogg’s definition of persuasive technology, we interpret design for persuasive environments as:

  1. an attempt to change attitudes or behaviour or both without coercion or deception,
  2. a focus on humans interacting with and in (social, physical and virtual) environments and the products in the environments
  3. a focus on planned persuasive effects,
  4. a focus on endogenous or ‘built-in’ persuasive intent, which means that an environment or product is intentionally designed to persuade, and
  5. persuasion that may take place at either the macro or the micro level.
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